Is Quality going out of fashion?

Playing with Google Trends, I thought I might find that current and past states of mentions would show plenty of activity for quality systems. I had thought with increase of web users that more and more people would be looking for guidance in Quality Systems.
Wrong!
The general trend was progressively downwards - only Lean, Lean Six Sigma and Agile showed growth but none of them matched the overall mentions of Six Sigma, ISO 2001, Kaizen and JIT.

Click here to see the search results

I think that this is really indicating that managing quality is not as popular a subject as it was in the middle of the last decade.
Much as expected those countries most interested in quality issues was almost always India and the East Asia, Antipodes  Brazil, Chile and North America - Europe was more patchy in its interest.