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Tuesday, October 27, 2009

VAGUE ILLUSION » Blog Archive » Trip Advisor - Constructive or destructive to the globe | Diigo

VAGUE ILLUSION » Blog Archive » Trip Advisor - Constructive or destructive to the globe | Diigo

Trip Advisor - big bad wolf? No such thing as failure only feedback

Are hoteliers and restaurateurs really frightened of TripAdvisor.  3 months of blog watching and reading press releases leads me to conclude that hoteliers are just waiting till it goes away. Advice that you should not have a link to the site or reviews "incase they are negative" is typical of the paranoia present.

It seems that mostly no-one uses selected and considered views to improve their products.  I have been posting good and bad reviews of restaurants and just no-one has come back to make a comment about my posts and reviews.

In 10 years of hospitality coaching only one client has asked me to monitor their reputation and to recommend remedial action where appropriate. With falling occupancy and reduced spending it is time to get real and embrace independent review sites.  Use them to improve the product and to remedy mistakes, after all we all make them and "there is no such thing as failure only feedback."
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